Improving the maps experience increased RVR and CVR
Improved Expedia's maps experience, contributing to +1.04% 7-day return visit rate and +9.21% year-over-year conversion uplift.
ROLE
COMPANY
Expedia
TYPE OF INITIATIVE
Optimization
TEAM
2 Product Designers, 1 User Researcher, 2 Product Managers, and Software Engineers
RESPONSIBILITIES
Discovery, Product strategy & Design experience, Content
8+
Initiatives
+1.04%
7d RVR
+9.21%
YoY CVR
Impact: +9.21% year-over-year conversion
To make it easier for users to find lodgings, I improved Expedia’s maps experience through foundational updates (like basemap styling and map pin design) and quality enhancements (including wayfinding features). These efforts led to a +1.04% increase in 7-day return visit rate and a +9.21% year-over-year conversion uplift, highlighting both user satisfaction and engagement. Our CEO recognized the work at our company-wide town hall as one of the top wins of the year.